Annually more than 8.5 million visitors come to view the Louvre Museum in Paris, France to see the second-biggest collection of artwork in the world. To Paris, art was thought of as a point of pride, a show of grandeur and a very important part of their culture. Here, one will find paintings like Da Vinci’s “Mona Lisa,” Vermeer’s “The Lacemaker,” Delacroix’s “Liberty Leading the People,” Velazquez’s “Infanta Maria Margareta” and Raphael’s “Baltasar de Castiglione.” Travelers staying in Louvre Paris hostels can walk across the way to view breathtaking sculptures like the “Winged Victory of Samothrace,” “Venus de Milo” and Michelangelo’s “Rebellious Slave.”
The Louvre Paris France district is acolossal collection of huge fortress-like buildings. As well as the palace of the French kings, La Place de la Concorde ( Concorde Square ) was the former site of the legendary guillotine and many beheadings during the French Revolution. Today, there are no murdering machines, but rather, an Obelisk given to France by Egypt from the ruins of Ramses II’s temple. Between the Louvre and Concorde Square is the Jardin des Tuileries ( the Tuileries Garden ), which is a phenomenal Italian style garden with fountains, caves, greenhouses and sculptures. Below the garden is Le Musee de L’Orangerie, with Renoirs, Monets, Picassos and Czannes. Also nearby, visitors can find the Vendome Square, which is the epicenter of fine jewellery on location Paris. Shoppers can also examine Rivoli Street, the Faubord Saint honor Street and haute couture houses in Victories Square. Le Palais Royal ( the Royal Palace ) is awonderful piece of design surrounded by gardens, columns and colonnades. The financial area is also located in this part of France, with La Bourse du Commerce ( the Commodity Exchange ) located here. The L’englise Saint Roch Church houses a number of Jesuit art pieces, as well as the bodies of Corneille and Diderot.
Naturally, many travellers want to stay in the Louvre Paris France district, given its proximity to a number of glorious attractions. The closest hotel is the straightforward, two-star Timhotel Le Louvre Paris hotel, which is just 253 meters from this amazing museum. The rooms are plain, but you will have access to free wi-fi in your room and satellite television. Prices begin at $133 / night. The Normandy Hotel is also right on the corner of the Louvre Museum. This three-star building looks quite impressive from the street and offers an equally classy, elegant interior. Beginning at $185 / night, this is one of the pleasanter three-star hotels in Paris. Located right next door is the four-star Hotel du Louvre Paris, which appears more like a palace than a hotel. Beginning at $277 / night, guests can enjoy marble baths, jacuzzi spas, plush bedding, a fitness center and nothing but top quality conveniences. For the wealthiest travelers, the Renaissance Paris Vendome ( $411+ / night ) and Park Hyatt Paris Vendome ( $750+ / night ) feature five-star accommodations in the area.
According to a friend of mine who runs a home business in the tourism industry guests staying at hotels in Paris frequently opt to take special tours at the Louvre Paris France. For children and families, tours can be taken based on the following themes. 90 minute guided tours for children and families explore the following topics: “Histories and Legends”, “Two by Two” ( youngsters participate in a museum workshop, while folks choose a theme for a tour), “The Medieval Louvre” ( tour of the remains of the medieval fortress ), or “Discovery Trail” ( public galleries and concealed secrets ). People can take hour-and-a-half steered tours of the complete museum or 90-minute journeys thru the masterpieces, the architecture and the history behind the Louvre. There are also special tours for groups, kids and disabled visitors to inspire the appreciation of art by all.
Bristol has much to offer both those who visit and those that live there. There are a number of excellent places to stay in Bristol as well as a whole host of places to buy to live in. Bristol also has a number of great amenities from Bristol restaurant guide to days out including Bristol Zoo.
Bristol Zoo is the 5th oldest zoo in the world and has always been a primary tourist spot in Bristol. Here are five good reasons why it would be really worthwhile to visit Bristol Zoo when you are staying in Bristol.
1 Exciting Zoo Events. Bristol Zoo has a lot of events by season that can entertain people of all ages. Most of their events are composed of music, theatre, and dance. They also hold year-round activities like the Zoolympics trail, animal shows during the peak season and face painting that a lot of kids truly enjoy. However, the most prominent of all activities would be their summer evening settings with singing and dancing.
2 Visit for a Cause. Visiting the zoo won’t just assure you of a fun-filled day out with the family but you also help protect and conserve the rare animals and their natural habitats so that the coming generations will still be able to witness and enjoy them, as the zoo is a registered charitable organisation.
3 The ZooRopia Course. The ZooRopia experience gives an opportunity for guests of all ages to swing around on ropes with the lemurs, gorillas and gibbons. There is an age restriction of 5 years but this is one of the best ways to get close to the animals homes in Bristol zoo. You can easily traverse around 17 sections with various themes around the challenging route inside the zoo. The activities include a plank bridge, looped vines, balance beams and an exciting zipwire ride to top off the entire course.
4 Animal Interaction. The zoo is filled with more than 450 different amazing species from the big roaring lions down to the smallest beetles. Guests are welcome to feed some of the animals and even interact with them closely. There are even some animal record breakers that you can try to beat when you decide to join the Zoolympics trials. You can compare your skills on a number of different levels against what the animal kingdom has to offer.
5 Annual Membership. If you already have a property in Bristol then you might want to take advantage of the opportunity for guests to register as a member. You will receive exclusive deals that allow you to visit the zoo as frequently as you like. Every member receives numerous benefits that include free entry to the zoo, half price tickets for other relatives, reservations for Zoo events and discounts.
There are many more reasons to visit Bristol Zoo, so if you’re a family looking to find accommodation in Bristol for a holiday, then I would recommend booking one close to the Zoo.
The Great Britain or the UK which we all know as a realm that is highly free is set near Europe’s north western coastline. Though it is a nation, it’s more of an island that has the northeastern region of Ireland, Great Britain and assorted minor islands. The Republic of Ireland, the English Channel, the Atlantic Ocean, the North Sea, and the Irish Sea are the ones that surround United Kingdom. It is one of the most beautiful and splendid countries in the world.
Planning to go to United Kingdom on holiday? Here are some of English country cottages you can rent.
A UK holiday cottage that you can go for is when you choose to stay in Bakewell Derbyshire that is in the Peak District. Bakewell, Derbyshire is a passive place and you’ll surely find beauty in its cottages. The environment it has is highly quiet that is why Bakewell holiday cottages are better for individuals that look forward to pleasurable vacations. You’ll be expecting new English country cottages because it has been renovated by good furnishers. The bungalows are situated near lakes so you can go fishing. There are meadows also if you’re in for picnics and ranging hills that will be beautiful to see. The eateries offer fantastic foods that you may eat.
Although the Peak District is far from the sea, the cottage is an amazing home to stay in. They have stunning chalets and you as a client will experience fine Peak District accommodation and will get a luxurious facility. There are plenty of places adjacent for you to relax and the best time will be in the afternoon. The rooms are full class all the way. The furnishings, flat screen TV, armchairs, fully equipt kitchen and the DVD player will certainly make you feel well accommodated. Museums, picture galleries theaters, restaurants and the castles are the tourist attractions you can see that is very near.
You will also be able to see this in the south of the UK. self catering holiday cottages Cornwall and Wiltshire cottages are very glorious. You will typically find Victorian country cottages and accommodates that have about five acres of land. Because the land is rather extensive, a tremendous mixture of wild beasts are discovered. Most of them are birds of prey, hooters and deer. You may have your most memorable vacation here because it has the perfect surrounding for memories to be built. You will find comfort in a popular style of ambiance. You may choose and get 3 cottages that are fashioned and decorated exotically.
If you prefer otherwise, then you could choose to stop in the timberlands of cottages in the New Forest. The place is altogether solitary with the views that will bewitch you. You will certainly have a very enjoyable holiday here. The chalets and bungalows are so fine because of the ample space it has, including its modern luxuriousnesses. You will be able to have services that include lake access for canoe rowing, wind surfing and anglings. You’ll be able to see building restoration, even walk on sandy beaches, ample woods and go for gratifying drives
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As any hotel owner knows, considerable amounts of money have to be invested in hotel furniture. One important aspect of hotel furniture are the chairs that people sit on, and these have to be considered prior to purchase to ensure they complement the existing hotel décor. Any 3 – 5* hotels will need to create the right atmosphere with their hotel furniture, and anything cheap and in bad condition will do little to impress those that have come to stay.
When people have come from afar to stay at your hotel, you want to make sure cheap hotel chairs aren’t their lasting impression. Indeed, they may be the cost-effective option but visitors will be carefully noting the aesthetics of each piece of hotel furniture and if it doesn’t meet their expectations, they will probably remark upon it. Of course, some guests are more ‘picky’ than others, but you have to do your best to please everyone. Aesthetics aren’t as important as comfort when it comes to hotel chairs, so bear in mind this is what most guests look for.
Also remember that when guests enter the hotel, they decide whether or not they like the place in a matter of minutes. Don’t give people the chance to be unhappy with your hotel as soon as they step inside – just make sure the furniture gives a good impression. Things have to make the grade in terms of cleanliness and the overall condition of the hotel furniture. Equally, the hotel bedroom furniture should be carefully considered and any old, tatty furniture should be removed early on. If the tatty old bedroom furniture is left there, you will often find that people will remark upon it either during their stay or at checkout. The hotel furniture all around the building should be expertly chosen and you should put yourself in the guests’ shoes to check that the furniture looks good. The comfort level of the hotel chairs is also important.
Of course, you want your guests to return, so the right hotel chairs as part of your furniture is crucial.
Sharm el Sheikh is located in a very unique and privileged location right on the Sinai Peninsula of Egypt and is the largest and most important city of Sinai. The location has always been an important location as many state that it is the meeting point between Asia and Africa and the cradle of great civilizations.
Because of this fact Sharm el Sheikh is very rich in history and culture and nowadays also offers all the luxury and qualities one would expect from a world class touristic resort.
This sophisticated city well known for its world-class diving and snorkelling; and superb dry climate with year round sunshine has rapidly become the place to vacation.
People from all over the world travel to Sharm and enjoy a variety of pleasures and leisure activities including of course sun, sea, and sand as well as luxurious living and top-end lifestyle experiences including of course Golf
Golf lovers will be at home. Golf has been played in Egypt for over 100 years and in the last 10 years there has been an increase in popularity that has made the Sinai and Red Sea Coast an exceptional golf destination. Egypt has many beautiful 18 hole golf courses.
Some of Sharm El Sheikhs other attractions including warm deep-blue seas and first-class diving, superb beaches, quad biking in the desert, equestrian activities, ice skating and a national park as well as world class shopping, dining, & nightlife.
Cuisine is varied and delicious in Egypt. There is a variety of different dishes including traditional and international cuisine. On the streets there is a variety of different food booths selling different traditional pieces, we fully recommend you seek and discover the many tasty delicacies on offer in Sharm El Sheikh.
Easily Accessible
Sharm el Sheikh is very accessible with flights direct from most European destinations with Flying time from north Europe and the UK approximately five hrs.
The year round sunshine and year on year growing influx of tourists to Sharm mean it is very realistic for Sharm el Sheikh property owners to take advantage of year round rental income when they are not enjoying the properties themselves.
For these facts and many more the area is drawing over 1 million people per year which in turn is creating a very positive impact on the Egypt property market especially Sharm which is emerging as one of the most popular second property locations on the planet.
A number of resorts including the new luxury Viva Reef development are now being developed in the region to help satisfy the demand for good accommodation.
Viva Reef
Viva Reef is situated at the most southerly tip of the Sinai Peninsula between the Sinai Desert and the glittering crystal clear waters of the Red Sea, Egypt.
Viva Reef is a brand new development in the Nabq area of Sharm El Sheikh, located opposite the new golf course. This touristic complex provides affordable luxury units with special launch offers to be had.
All in all property in Sharm el Sheikh provides an exciting and desirable solution for a lot of property investors seeking both excellent financial returns as well as enjoyment from the properties they are purchasing.
Malaysia was celebrated with the ‘Best Travel and Leisure Destination (Short-Haul)’ award at the 6th TravelWeekly (China) Travel and Meeting Industry Awards 2009 held at the Raffles Beijing Hotel.
The annual TravelWeekly (China) Travel and Meeting Industry Awards recognises outstanding achievements and contributions to tourism by travel industry players in the Asia Pacific. Almost 800,000 votes were cast by TravelWeekly China readers both online and magazine as well as industry leaders in all categories.
The online voting contest which began from 26 May and ended on 20 July 2009 witnessed a total of 46 awards were being nominated this year.
The ‘Best Destination’ was judged in terms of superior product and excellent service, outstanding efforts and professionalism in catering to the needs of the Chinese travellers. Malaysia gained the ‘Best Travel & Leisure Destination (Short- Haul)’ with 334 votes, followed by Hokaido, Japan (115 votes) and Cebu & Boracay, Philippines (56 votes).
Tourist Arrivals
Malaysia recorded a total of 2,030,337 foreign tourists in August 2009, an increase of 10.4%, compared to the same month in 2008. Cumulatively, arrivals recorded from January to August 2009 were 15,380,505 tourists, representing an increase of 4..4% compared to 14,730,437 tourists for the same period in 2008.
In terms of the tourist arrivals from China (including Hong Kong and Macau), a total of 660,940 Chinese tourists visited Malaysia from January to August 2009. This is an increase of 0.2% compared to the same period in 2008. Last year, China ranked fifth in tourist arrivals to Malaysia where a total of 949,864 tourist arrivals from China were cataloged, registering an increase of 20.3%, compared to 789,568 Chinese tourists in 2007.
The Ministry of Tourism, Malaysia, is planning a series of special tourism programs to commemorate the 35 years of Malaysia-China diplomatic relations in Malaysia vacations.
Tourism Minister, Dato’ Sri Dr Ng Yen Yen said this friendly relationship can further enhance tourist arrivals from China to Malaysia. The strong and friendly relationship that Malaysia and China enjoyed today are fruits of labor which was planted in 1974, when the late Tun Abdul Razak, the then Prime Minister of Malaysia who visited China as the first Head of Government from ASEAN.
She also said that the Ministry of Tourism, Malaysia would work closely with the Chinese government to further strengthen this relationship, especially on the 35th anniversary of Malaysia-China diplomatic relations.
During her working visit to Henan, Dr. Ng proposed that a joint tourism effort between Tourism Malaysia and Henan Tourism Board be setup in order to advance bilateral tourism investments and travels between the two nations. She said this at the Malaysia-Henan, China Tourism Investment Dialogue organised by the People’s Government of Henan Province. Dr Ng, (accompanied by Malaysia’s Minister Counselor for Economy, Mr See Chee Kong) called on the Henan tourism entrepreneurs to pay particular focus on the various economic corridors in Malaysia and take advantage of the various investment incentives available.
Among the programs promoted at a seminar which was attended by more than 30 participants from the Henan Tourism Board, media and private investment organisations were; “Malaysia Truly Asia”, Mega Sales Carnival, Citrawarna (Colours of Malaysia), PETRONAS Formula 1 Grand Prix, Homestay plus various other agendas and events such as `burning bridges` etc.
This article is provided by www.Malaysia-Travel-Info.com. An up-to-date guide to Malaysia vacation and Malaysia. Providing current and relevant information about visa, airlines, hotels, resorts, scuba diving, travel, health and wellness.
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Showcasing the many great attractions that Iligan City has to offer comes in September as the city celebrates its month-long fiesta activity.
The San Miguel Fiesta, in honor of the city’s patron, Saint Michael the Archangel, every 29th September is undoubtedly the most colorful yearly event in Iligan city and in Philippines.
The celebration is highlighted by three traditional events.
“On September 19, the Pagpakanaug or the lowering of the Patron Saint from its pedestal on the side of the main altar to another pedestal for its yearly change of costumes is a sight to behold and a tradition unparalled,” said Erlito C. Dalangin, chairman, Diyandi Festival sa Iligan 2009.
“Although conducted inside the Cathedral, the Pagpakanaug is spearheaded by devotees and participated in by local government officials whereby the city mayor receives the Patron Saint’s helmet; the congressman receives the spear; and the chief of police the San Miguel’s shield,” explained Dalangin.
All this occurs with a ceremony and a specific count amidst thunderous chants of Viva Senor San Miguel, participated in by thousands of devotees paying tribute to the defender of their faith, added Dalangin.
Then there will be a staging of the generations-old sarzuela, the San Miguel stage play more popularly known as “Comedia.”
This is a crude and morality play in Cebuano and its theme is the triumph of San Miguel over Lucifer (good over evil).
This will be performed on the 28th of September and 4th of October at Rizal Park, this city.
The procession and street celebration on September 29, the feast day, is attended by multitudes of devotees in all assortments of costumes and masks. One of the more entertaining events in Philippine travel.
Higaonons, angels, Diyandis, devil and angels dance, prance, and shout in mock battle celebrating the confrontation of Senor San Miguel and Luzbel (Lucifer).
During the procession, the devotees shout fiercely and forcefully.
Other cultural groups of Iligan, the Maranaos and Higaonons, participate in the feast with the Christian community.
This is evident in the Diyandi, a dance ritual performed by an all-female group showing the dating between a Maranao male and Higaonon female and culminates in an offering, symbolic of their union and harvest to St. Michael.
The beautiful imagery that the ritual conjures up, which relevantly describes the peaceful co-existence of the Muslims, Higaonons and Christians of Iligan, gave birth to, the Diyandi Festival sa Iligan.
The Hudyaka Cultural and Dance Sports contest will be staged at the Mindanao State University-Iligan Institute of Technology (MSU-IIT) on September 22, with the Department of Education (DepEd) as the proponent.
In the morning of September 27 will be the Kasadya Street Dancing.
And there will be parade of beauties in the evening, with 12 lovely ladies striving for the crown of Miss Iligan 2009, to be held at MSU-IIT gymnasium.
Likewise, 14 candidates (seven boys and seven girls) aged 5 to 12 years old will compete in the Search for the Little Ms / Little Mr Iligan 2009 which will be held early afternoon on the same day, at Rizal Park.
This is sponsored by the Soroptimist International of Iligan City.
Diyandi Festival chairman Dalangin said they also invited sports enthusiasts in football, golf, frisbees, and swimming to join the challenge, with the joint airsoft, rescue, Red Cross and fire-fighting competition.
“This year’s fiesta celebration bears the theme, “Tuyhakaw, Iligan..Cge, Go!,” Dalangin said.
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There are hundreds of great things to do in Nevada. Mabel Holmes, Arlene Myers, Glenda Rice and Valerie Freeman got together and came up with a list of the best ones out there. From the recreational opportunities in Eureka County, Nevada: named for the Greek expression Eureka, meaning I have found it!, in reference to deposits of silver found in the vicinity to the homey inns in Elko County, Nevada: named for the county seat of Elko, Nevada, named in turn for the herds of elk in the area here is the best of the best.
Natural Wonders:
The Southern Nevada Zoological-Botanical Park is a shady 3-acre park. The zoo exhibits over 150 species of plants and animals. This is a great spot for your family.
Shark Reef This aquarium not only has sharks, but alligators and other creatures living in more than 1,000,000 gallons of salt water and other types of display at the Mandalay Bay Resort. You will see blue sharks, eels and a jellyfish display with black lights.
The Sierra Safari Zoo displays animals in their natural habitats. Special tours and field trips are available. See lions, baboons, parrots and other animals.
Thriller In The Desert
The Gondola Rides at the Venetian navigate the canals that run through the Grand Canal. Shops are located at the Venetian Hotel Casino. Reservations are required if you want a singing gondolier to take you on your journey. Sounds romantic!
The Bellagio Fountains off a visual water symphony choreographed to music. It provides an unforgettable memory in front of the Bellagio Hotel Casino. The water jets span more than 1,000 feet and can shoot up to 240 feet in the air while seeming to dance to choreographed lights and romantic classical music.
Circus Circus Adventuredome Theme Park Grand Slam Canyon at Circus Circus is a dome-encompassed theme park. You will ride log rides, the roller coaster and bumper cars and play laser tag in a air-conditioned or heated environment.
Mystère (Treasure Island) is a Cirque du Soleil production. This is a smooth-flowing performance filled with comedy and with exceptional acrobatics.
Heavenly Ski Resort is a world-class resort for winter sports. Skiing, snowboarding and intertubing is superb. The summer is perfect for hiking and all-terrain vehicles.
Nevada is full of history as well. You will want to consider trips to Death Valley not only for the gold mining, Scotties Castle and twenty mule team borax mines but for the unique geology as well.
If you want to really get away, Nevada offers many remote sites that are great to make your own discoveries such as High Rock Lake Wilderness, Mormon Mountains Wilderness or Jumbo Springs Wilderness
This article on Nevada travel and many others are available at http://endlessfreeplr.com. Come for your own free unique articles on demand.
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In a bid to promote the Diosdado Macapagal International Airport (DMIA), the Clark International Airport Corporation (CIAC) embarked on its first international roadshow in Hong Kong Special Administrative Region (SAR).
Dubbed as “Via DMIA: Rediscover Clark and Subic, Philippines,” the roadshow was at the Langham Place Hotel in Mongkok, Kowloon.
Victor Jose I. Luciano, CIAC President and CEO led the CIAC roadshow team for the marketing and promotional event.
Luciano and CIAC Chairman of the Board Architect Nestor Mangio made presentations on the DMIA while airline representatives demonstrated their airlines’ operations at the Clark airport to at least 50 travel agents and travel media from Hong Kong, Macau and South China.
Presentations were also given by tourism stakeholders in the Clark Freeport that include Clark Development Corporation (CDC) Tourism Manager Noemi Garcia, Raul Marcelo of the Subic Bay Metropolitan Authority (SBMA) and Philip Goulding of the Clark Freeport Tourism Association (CFTA).
CIAC Marketing Consultant and former tourism secretary Mina Gabor made a presentation on business possibilities in tourism in Clark.
Luciano said Hong Kong represents a rich source of potential tourists who may wish to travel to the Philippines via DMIA particularly to visit leisure and business destinations at the Clark and Subic Freeport zones.
“We are launching this major marketing campaign, the first of several that we will be conducting overseas, to sustain the growth of passenger traffic at DMIA. Through this international event, we aim to propagate awareness of the viability of DMIA as an alternative international gateway in Philippines tourism,” Luciano said.
The CIAC chief said Hong Kong SAR represents a huge source of likely international travelers, including overseas Filipino workers (OFWs) and Hong Kong-Chinese tourists, who may wish to utilize the DMIA as their point of entry or departure.
Located in the Clark Civil Aviation Complex within the Clark Freeport Zone in Pampanga, the 2,367-hectare DMIA is owned and operated by CIAC.
It has been stated by no less than President Gloria Macapagal-Arroyo as The Philippines premier international gateway.
The Commission on Filipinos Overseas, in a stock estimate of Overseas Filipinos, said there are 130,537 overseas Filipinos in Hong Kong as of December 2007.
National Statistics Office (NSO) survey on overseas Filipinos in 2008, on the other hand, showed that a significant portion of the OFWs in Hong Kong are within the surrounding area of the DMIA, 14.5 percent of which are from Central Luzon where the DMIA is located and 14 percent are from the National Capital Region (NCR) that can be reached in just about an hour from the Clark airport.
“This first-ever CIAC international roadshow is an opportunity for us to inform the people that there is an airport right at their doorsteps that can bring them to diverse Southeast Asian countries for business or employment and, in the case of our OFWs, most of which come from the Northern Philippines, the frequent and low-cost flights at DMIA mean they can come home more frequently and economically,” he said.
The Hong Kong Roadshow began with the “Para sa Iyo, Ang Airport na Ito” presentation by the CIAC team at the Bayanihan Kennedy Town Center in Kennedy Town, where the Clark airport roadshow team met with some 250 officers and members of OFW organizations in Hong Kong.
DMIA is currently host to international and domestic flights provided by foreign and local carriers that include Air Asia of Malaysia, Tiger Airways of Singapore, Asiana Airlines of South Korea and local carriers Cebu Pacific Air, the Philippines’ second flag-carrier, and South East Asian Airlines (SEAir).
The Spirit of Manila Airlines is also expected to start operations at DMIA soon.
The expected increase in flights will add to the popularity of the airport and will boost its feasibility as the country’s premier airport which is in line with President Arroyo’s declaration of the DMIA as the country’s next premier international airport and best logistics and services hub in the Asia Pacific Region.
With an eye on the growing market of youth adventure travelers, the Philippines Department of Tourism (PDOT) partners with MTV Networks for a “hip, contemporary” global campaign — MTV Revelations, to promote Philippines as a destination for young adults and music lovers.
The global campaign is being created for twelve markets: Australia, Canada, China, Hong Kong, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, U.K. and U.S.A., enabling millions of young adults worldwide to discover the “Awesome Philippines” through the eyes of MTV. The highly visual MTV Revelation will underscore a series of TV spots featuring MTV VJs from different countries talking about their personal experiences in the Philippines in a fun and fresh way. The campaign will change the way youths view the Philippines.
The partnership was reported during a Meet and Greet reception between Bill Roedy, Chairman and CEO of MTV Networks International and Philippines Tourism Secretary Joseph ‘Ace’ Durano at the Philippines Tourism stand at the annual international travel trade show, World Travel Market.
“MTV is the brand most synonymous with youth — youth culture, music, lifestyle and travel — globally. With our expertise in creating compelling content and our natural association with a young audience, we are best placed to enhance Philippines’ image as the number 1 destination amongst youth,” said Mr. Roedy. “We’re delighted that with our international reach we can work with the DOT to promote The Philippines to such a targeted youth audience across so many countries.”
“MTV knows its demographics best. Its VJs and onscreen personalities, for instance, have the credibility to reach out to the same youth market we are targeting. The partnership is a strategic fit and ensures continuity of demand as 70% of the Philippines’ tourist mix comes from the youth travelers” said Tourism Secretary Joseph ‘Ace’ Durano.
“With research identifying the 18-34 demographic as enjoying a higher disposable income as well as being the most passionate travelers of today, the entire global tourism industry has been reassessing the way in which it communicates to this very lucrative segment,” commented Kevin Razvi, EVP and Managing Director of VBSI. “We are happy that PDOT sees the value in us as we are the only media brand delivering all encompassing experience to youth across multi platforms.”
Amit Jain, EVP and Managing Director of MTV Networks India, China and South East Asia added, “MTV Networks has a strong brand & excellent reach in Philippine travel lead markets. With customized content delivered by MTV’s iconic VJ’s, we have another winner here — one that will deliver credible results for PDOT and create engaging & relevant content across twelve different markets.”
The MTV Revelations campaign includes a series of TV vignettes featuring MTV VJs’ personal stories and experiences in the Philippines as well as a variety of web activities synergized with local pertinence to reflect the different style, culture and tone of each market. This strategy combines MTV’s successful localization efforts to be more bespoke on air and online.
Apart from the MTV Revelations on air component the online elements enhancing the campaign will include MTV’s Music Mixer and MTV Video Widgets on www.awesomephilippines.com, playing a prominent role in personalizing the Philippines experience and a direct link to PDOT websites. In addition, the mini-site will host a Best Kept Secret contest, asking viewers to submit their best kept personal experience with the Philippines. Lucky winners will stand a chance to win a trip to the Philippines.
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